This article is reprinted from "LatePost" (ID: postlate)

For a long time, bilibili (hereinafter referred to as Bilibili) has a very strict access threshold for platform members because of its focus on user experience and community atmosphere, and has also adopted a relatively conservative strategy for the "growth" of the platform. Now that's all about to change.

The reporter of "LatePost" learned that Bilibili is changing the platform's past development strategy from "stability" to "acceleration". Specific measures include:

First of all, Bilibili will lower the membership access threshold by 50% in the next year. In the past, ordinary users needed to complete 100 exam questions from the platform within 60 minutes to become a member of Bilibili. However, the "LatePost" reporter learned that answering questions may not be a mandatory option in the future.

Secondly, Station B is considering starting user growth and new acquisitions. In the past, Bilibili did not have a growth team, and it had never done any new recruitment for the platform. Among various data, Bilibili has long paid more attention to retention data rather than growth data.

According to the reporter of "LatePost", the reason for the above-mentioned changes at station b lies in the judgment of the company's chairman Chen Rui on the company's capabilities and the future trend of the industry.

Chen Rui told LatePost that in the next three years, the water level of China's content-based platforms will be around US$10 billion, and companies that cannot reach the water level will be eliminated in the industry.

In view of this judgment, the reporter of "LatePost" learned that within three years, the market value of station b will rise to 10 billion US dollars. The sign of reaching this size is that within three years, the revenue of station b will increase to 10 billion yuan.

At present, the market value of Bilibili is about US$4.6 billion. According to the financial report of Bilibili, the total revenue of Bilibili in 2018 was 4.13 billion yuan, a year-on-year increase of 67%.

At the same time, Chen Rui believes that Bilibili now has the ability to lower the membership entry threshold and expand its membership base without affecting the community atmosphere and user experience. These capabilities include more accurate algorithms, more content, better content distribution capabilities; unfriendly barrage and comment filtering functions, etc.