How to develop the potential to be a hit model and analyze the way Fengguang 580Pro leads the way

Published: 2019-08-26    Source:

NetEase Auto reported on August 20 that Fengguang 580 is an evergreen tree in the auto market. So far, its cumulative sales have reached 400,000+ in the three years since its launch. The new model Fengguang 580Pro has been officially launched on July 31, with a price starting from only 92,900 yuan. Fengguang 580Pro has advantages in styling, space, configuration, and power. It can lead its peers in all aspects and has the potential to be a hit in the era of stock in the auto market.

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To become a good car, the core elements are naturally the three major parts of the car: engine, gearbox, and chassis. The engine equipped with Fengguang 580Pro won the title of "China's Top Ten Engines". At the same time, the rear multi-link independent suspension also shows the high-standard mechanical performance of Fengguang 580Pro. Let's start with the power part.

Happy driving with explosive potential

On the Fengguang 580Pro, we can see the newly upgraded powertrain, the 1.5TGDI in-cylinder direct injection turbocharged engine with the title of "China's Top Ten Engines", with a maximum power of 180Ps (132kW) and a maximum torque of 270N·m/1500-4000. The maximum torque covers a very wide range of speeds and occupies the vast majority of daily use scenarios.

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The transmission system is matched with a CVT continuously variable transmission, without any sense of frustration. It exhibits high-efficiency power and low fuel consumption at the same time. Referring to the fuel consumption information of the Ministry of Industry and Information Technology, the minimum is only 7.2L/100km. It was developed in accordance with the National VI b emission standards from the beginning of its design, taking into account both power and environmental protection. The true National VI standards will allow consumers to avoid emission regulations and will not have to worry about the change from National Five to National Six.

After talking about the engine and gearbox, the three major parts of the car, let’s take a look at the last part of the three major parts of the Fengguang 580Pro: the chassis system. The chassis system will directly reflect the vehicle’s drivability and driving quality.

Fengguang 580Pro is equipped with a new chassis system, which has been optimized in terms of comfort, stability, braking and other aspects, bringing users a comfortable driving experience. Adopting Bosch's latest generation ESP brake assist system, the official braking distance per 100 kilometers is 39.36 meters. The excellent braking performance is far beyond the level of the same class and will effectively improve driving safety.

The chassis structure reflects the ingenuity of Fengguang 580Pro. A large number of imported parts, high-cost AR universal joints and third-generation bearings are a strong guarantee of driving quality. The kind materials and solid structure create a high level of chassis performance, allowing Fengguang 580Pro to achieve both comfort and control.

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With a high-performance chassis system and rich driving mode settings, it can meet the driving needs of all scenarios. To this end, Fengguang 580Pro provides four driving control modes (standard, sport, energy-saving and low adhesion) and three power steering modes (standard, comfort and sport) to adapt to all-weather travel conditions.

Although it is a mid-sized SUV, it still shows a side that is full of fun to control. Select the driving mode that suits the current road conditions to obtain a more tacit power response. At the same time, using the steering wheel shift paddles to quickly shift up and down, it gives the driver strong control confidence and is enough to meet the needs of different driving habits.

Summary: 

It can be seen that Fengguang 580Pro has high specifications in the traditional "three major parts" of engine, gearbox and chassis, and is in a leading position in technology. This is why Fengguang 580Pro can leave a good impression on users in terms of power and control.

The new cockpit with explosive potential

The interior of Fengguang 580Pro is as popular as its appearance. The minimalist interior design gives people a refreshing feeling. A curve runs through the entire center control panel, which is spiritual and technological.

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There are almost no traditional physical buttons on the high-tech center console. All operating functions are integrated into the huge floating central control screen for control, which is quite futuristic. The innovative electronic shift knob brings a technologically charming use experience and makes shifting operations more convenient and comfortable.

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It can be seen that the commonly used function settings in the Fengguang 580Pro car are driver-centered and multiple functions controllable at your fingertips. The 15.6-inch intelligent ultra-clear large screen is just within the driver's best line of sight, making it easier to read information and reduce misoperations. It is worth mentioning that the 15.6-inch smart ultra-clear large screen is used for the first time in the industry.

Center screen size comparison table
Car modelScreen size
风光580Pro15.6 inches
Haval H69 inches
Changan CS7510.25 inches
Tiggo 89 inches
NetEase Auto

The advantage of the 15.6-inch smart ultra-clear large screen is that the information display is more intuitive and richer, and functions that originally required multiple pages can be presented on one page. The content is richer, and the human-vehicle linkage experience is more convenient. In particular, it can effectively reduce the risk of driver distraction. Make driving safer. Fengguang 580Pro is equipped with a new generation of super-intelligent network connection system, which gives Fengguang 580Pro an AI smart brain and rich shared online resources. At the level of intelligent interaction, Fengguang 580Pro shows its technological advantages and joins hands with iFLYTEK's Feiyu 2.0 intelligent driving system, which is the most advanced in China. I technology, natural voice human-computer interaction experience, supports intelligent interconnection functions such as voice control and remote control.

Fengguang 580Pro understands the real user experience, and further develops non-full-time wake-up-free technology. After waking up once, you can use voice operations multiple times within the set 30s or 60s without waking up Xiaofeng again.

In terms of riding experience, the Fengguang 580Pro has a variety of space seat layouts that are rare in its class, allowing for more car use scenarios. It has a seating space and flexible seat combination that is comparable to that of an MPV. The unique 7-seat seat layout, coupled with the extra-long 2780mm wheelbase, achieves an unparalleled space experience.



The front seats provide electric adjustment, and the second-row seats can slide flexibly forward and backward. The advantage is that there is enough room for normal sitting posture when riding in the third row. In addition, Fengguang 580Pro also offers 5-seater and 6-seater models, which are enough to meet the travel needs of different families.

Body size comparison chart
Car modelLength (mm)Width (mm)Height (mm)Wheelbase (mm)
风光580Pro4715184517152780
Haval H64600186017202680
Boyue4519183116942670
Trumpchi GS44525185216852640
Tiggo 84700186017462710
Changan CS754650185017052700
NetEase Auto


Summary: 

Fengguang 580Pro has a unique 7-seat layout in its class, a leading body size in its class, and the most shocking large screen in its class. It is precisely because of its leading specifications and size that Fengguang 580Pro can stand out in the huge SUV camp, attract the attention of buyers, and highlight its potential as a hot model.

With the potential of hot models, you can worry less about using a car

Fengguang 580Pro continues the brand's traditional advantages of high cost performance and high configuration, with rich safety and comfort configurations, focusing on improving driving safety and humanized comfort experience. The vehicle is equipped with many active safety configurations such as a 360° panoramic parking system, emergency braking alarm system, body traction control, and steering assist lights, bringing comprehensive safety protection for the whole family during travel.

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In terms of comfort and convenience configuration, it includes ultra-wide panoramic sunroof, keyless entry, one-button start, electronic handbrake, rear exhaust vents and USB charging port. It can be said that Fengguang 580Pro Not only is it large in space and has many seats, it also allows every occupant in the car to receive careful care, considerate air-conditioning, comfortable seats, and the good mood brought by the panoramic sunroof. It will be a pleasant and joyful time for Fengguang 580Pro to travel with the whole family.

In terms of quality, Fengguang 580Pro continues Dongfeng Fengguang’s original 7-year/150,000-kilometer super warranty, covering the entire vehicle and engine, providing users with the most sincere and comprehensive warranty services. It is worth mentioning that this warranty service will always be with the car and will be related to the car's age and mileage. It is not only for the first car owner. It not only allows users to buy with confidence, but also allows every subsequent car owner to use it with confidence.

Since the internal strength is good, it is enough. This proves that Fengguang 580Pro is a "powerful player" that is fully confident in benchmarking against competing products, and can capture the hearts of rational users with its excellent performance, unmatched space and in-place configuration.

Summary: 

The industry-leading super warranty highlights the quality confidence of Fengguang 580Pro and enhances consumers’ willingness to buy. Dongfeng Fengguang has always fulfilled its commitment to users 100%, which is also the reason why Fengguang 580Pro has the potential to become a hit. One of the reasons.

The new fashion darling with explosive potential

Fengguang 580Pro has clearly established itself as the new darling of the urban fashion circle. The front face adopts a star-studded grille and double-flying swallow daytime running lights, which are exquisitely carved and show off its taste. , creates a sense of high-end and pure quality, and enhances the temperament of the entire vehicle. The exquisite front face design reveals the tone of the international design trend, and also makes Fengguang 580Pro a popular upstart among urban SUVs.

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The lower grille has rich three-dimensional layers, and the vertical and horizontal extensions create a more integrated symbol. The tail adopts a horizontal through-type tail, and the vividness of the design adds to the sense of momentum, and the overall temperament appears more refined.

Conclusion

Dongfeng scenery has always been Adhering to the core value of "Everything is for the user", with the concept of "new intelligent automobile manufacturing" and professional technical research and development strength, it takes into account high quality from multiple dimensions, giving users a sense of "great value for money".

The new model Fengguang 580Pro brings us a lot of benefits in terms of appearance, interior, power and other aspects. A refreshing change has come. The innovative international style new design has brought a lot of new ideas, and it has won Fengguang 580Pro a lot of popularity in a short time. Not only does it have a bright and beautiful appearance, but it also has an excellent functional experience. It provides three space layouts of 5 seats, 6 seats and 7 seats. One car can satisfy consumers with multiple uses. Demand for space. High specifications and solid materials in terms of mechanical performance provide a solid guarantee for the performance and driving quality of Fengguang 580Pro. Versatility, high value, and high cost performance are the leading characteristics of Fengguang 580Pro.


Author: Editor

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